Melvin is a Rube Goldberg machine
Melvin the Magical Mixed Media Machine (Melvin the Machine or simply Melvin for friends) is a Rube Goldberg machine with a twist. Besides doing what Rube Goldbergs do best – performing a simple task as inefficiently as possible, often in the form of a chain reaction – Melvin has an online identity as well, which he uses to connect to and interact with his audience.
A brief history
When we built our first Melvin late 2010, we built it BIG because it needed to entertain loads of people all at once. After its initial (online) succes, a lot of people, companies and festivals enquired about its availability to do a show. After some phone calls and e-mails back and forth the conclusion was always the same: Melvin was simply too big and expensive to rebuild.